Professor Carolyn Mair

Professor Carolyn Mair

Professor Carolyn Mair, Founder of Psychology for Fashion, is a Chartered Psychologist and Fellow of the British Psychological Society (BPS). As Professor of Psychology for Fashion at University of the Arts London, she created and led the world's first MSc and degree programmes to apply psychology within the broad context of fashion. In 2016, the MSc Applied Psychology in Fashion won the BPS Award for Innovative Accredited Programmes and in 2017, Carolyn won the BPS Award for Distinguished Contributions to Psychology Education. Carolyn has published more than 80 peer-reviewed academic papers. Her book, The Psychology of Fashion, part of the Psychology of Everything series, was published by Routledge in March 2018. She holds a PhD in Cognitive Neuroscience, MSc Research Methods Psychology and BSc (Hons) Applied Psychology and Computing. In her earlier career she worked as a visual merchandiser, dressmaker, graphic designer and portrait artist.
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